Vendor Information

Thank you for your interest in Urban Farmgirl’s Main Street Market! We are happy to be hosting two shows this year: May 20th and September 9th, 2017. The setting will be the grounds of the Victorian Village behind Midway Village Museum, 6799 Guilford Road, Rockford, IL. The village is a picturesque area, with a main street lined with buildings that have been relocated to the property from locations around the Rockford area. Main Street consists of a town hall, church, police station, hotel, general store and others, all authentic to their time period. There is a rural area that has multiple farmhouses and two beautiful barns, all of which will be the backdrop for the event! We are so very lucky to have the opportunity to be able to utilize these amazing grounds. The booths will be spread through the village area, giving each vendor ample space to showcase their beautiful displays. Throughout the show we will have live music and several amazing food vendors!


To apply to be a merchandise vendor please complete and submit our Merchandise Vendor Application. To apply to be a food vendor please complete and submit our Food Vendor Application.



Please note this is a juried show. Set-up and display are important! We will be visiting your social media sites for photos of your previous or current selling experiences.

However, if you have not sold at a show before, please do not hesitate to apply! We love those pursuing the fun of selling for the first time, too!


May 20th, and Sept 9th 2017. Show hours will be 9:00am – 4:00pm. Times may be subject to change. Please note, this is an outdoor venue. Please prepare accordingly for inclement weather.


We are happily accepting vintage and handmade artisan vendors!

We are looking for unique, current and interesting items that our customers would be happy to see for sale at the show! We realize that some of you have brick-and-mortar shops selling “new” items as well — you are welcome to display those in your booth, but you must have the majority of the merchandise for sale in your booth be vintage or handmade.


Most booth spaces are on a grassy field, Some booths may be on portions of a gravel path that runs through the Main Street area of the village. A tent is encouraged, but not required. You must provide your own tent, but any tent used MUST BE WHITE.

Vendors are expected to have their booths styled in an attractive manner. Merchandise must be displayed in a way that looks pleasing and inviting. We are looking for eye candy! NOTE: This is not a flea-market type show. Vendors must have at least one representative in their booth at all times. If you will need relief for lunch, bathroom breaks, etc., please bring an assistant with you.

Each vendor will be provided an identification badge on a lanyard that will need to be worn at all times. We will also provide one for a helper working in each booth. It will need to be worn to have gate access for set up and during the show.

Vendors are expected to keep their booth free of trip-hazards Please keep an aisle that is clear of merchandise for everyone’s safety.


There are a limited number of booths available with electricity for an additional cost. Vendors will need to provide their own extension cords. If you are interested in electricity please contact us directly at 815-985-9918.


12’×14′ booth space – $175 per show ($25 additional for electricity)

If you are applying for both shows, and want to reserve the SAME SPACE for both shows, payment for both will be due at the same time. No guarantee for the same space for the September show will be made unless paid for with the May show. 

If approved to be a vendor, you will receive an email with your vendor ad button and information for remitting payment. You will have 7 business days from the date of that email to remit payment to secure your space. If not paid by the due date, your space may be offered to another applicant. (Credit Card processing is available for an additional processing fee).

All payments are  non-refundable, so before you commit, be certain you are able to attend.


Friday May 19th, 3pm – 9pm and Saturday May 20th beginning at 6am. Friday Sept 8th, 11am – 7pm and Saturday Sept 9th beginning at 6am.

All booths must be completely set up by 9:00am Saturday morning when the gates open to the public.

Vehicles must be removed from the premises and relocated to the vendor parking area no later than an hour prior to gate opening the morning of the show.


Vendors may not start breaking down their booth prior to the close of the show at 4:00 pm. Vehicles will be allowed on the property for load out after closing.


All vendors must provide a sales receipt to each customer and charge appropriate sales tax of 8.25% on each purchase.


We will have volunteers acting as porters for large-item pick-ups.

Please note: These porters are volunteers, and this is a goodwill gesture extended to both vendor and shopper. Should your customers choose to use the porter volunteers, please note the porters are not responsible for any breakage or damage while transporting or loading goods.


One-day liability insurance policies are usually available through an existing Homeowners or Business insurance policy for a very low cost. It is HIGHLY encouraged that each vendor obtain a policy that provides coverage for their booth space. Midway Village Museum, Urban Farmgirl LLC, the Main Street Market, or the Rockford Park District are NOT responsible for any damage and/or injury that takes place within your booth space. PLEASE keep all aisles clear and safe.


No pets are allowed on the Midway Village Museum property.


Security will be provided through the Rockford Park District (RPD) Police Department.

The village is within a locked, gated area behind the museum and it will be patrolled by the RPD Police.

However, if you choose leave things in your booth overnight after set-up, this is at your own risk.


Call us! 815-985-9918

Email us!