The Shop

Urban Farmgirl is a neighborhood shop, residing in a historic corner grocery store building. This beautiful building is as much a part of who we are as all the things & people you will find inside. We started on just one floor of the building, soon expanded to the upstairs, grew Main Street Market out of an idea hatched on a road trip, and now we are opening a furniture showroom and launching online shopping! All of this could not be possible without the support of all of you! We are grateful to have made our home in this wonderful city and thankful to be a destination for those from far & away!

The shop is open 2 weekends a month, each time stocked with fresh goods, furniture & displays. We love local artists, and have several featured in the shop, too! Check our schedule for open dates & times – we hope to see you soon!


716 N Madison Street
Rockford, Illinois 61107